Assumption Day, also known as the Feast of the Assumption of the Virgin Mary, is a significant Christian holiday celebrated in Austria and many parts of the world. The date, August 15th, commemorates the belief in the Virgin Mary’s bodily ascension into heaven. In Austria, this is not just a religious holiday but also a public holiday, where businesses, schools, and government offices are generally closed.

The holiday's origins connect deeply with Austria's largely Roman Catholic population. Austrians celebrate Assumption Day with high regard, attending church services that feature processions, music, and a solemn Mass. It's also common for the consecration of the Eucharist, a significant practice in Catholicism, to occur during these services. Many Austrians also use the day to spend time with family and enjoy the summer weather.

Despite its religious significance, Assumption Day is also associated with several folk traditions in Austria. One such tradition is the blessing of herbs, where priests bless herbs and plants connected to healing and protection. A popular belief is that these blessed herbs receive special powers of protection and healing after the consecration. There are also colorful processions, folk dances, and fairs organized in several Austrian towns and villages, displaying their rich cultural heritage, making Assumption Day a blend of deep religious significance and local traditions.