Epiphany is a significant holiday in Italy, celebrated annually on January 6. The holiday, known locally as 'La Befana', commemorates the visit of the three Wise Men (or Magi) to the baby Jesus, bringing gifts of gold, frankincense, and myrrh. The term Epiphany originates from the Greek word 'Epipháneia', meaning manifestation or appearance, symbolising the birth of Christ being revealed to the Gentiles in the form of the Wise Men.

In Italy, the holiday is commonly associated with the figure of La Befana - a benevolent witch who brings gifts for the children. This tradition is deeply rooted in Italian folklore, and on the eve of Epiphany, children leave socks near windows or by the fireplace, hoping that La Befana will fill them with gifts as she rides on her broomstick. These gifts usually consist of sweets for the well-behaved children, while the naughty ones receive coal (typically sugary, black candy shaped like coal).

The celebration of Epiphany in Italy also involves various regional customs and events. In urban areas, processions, events, and market stalls selling toys, sweets and traditional foods are common. It's an occasion for families to come together and for communities to congregate, keeping the holiday spirit alive for a little while longer after Christmas. Thus, the Epiphany serves not only as a religious event but also as a cultural phenomenon that unifies communities in festival and celebration.