Midsummer Eve or 'Jāņi' is a public holiday and one of the most revered festivities in Latvia. Being celebrated on June 23rd every year, it is a holiday that originates from pagan traditions and marks the Summer Solstice - the longest day and shortest night of the year. It is a holiday that not only symbolizes the power of the sun and nature's bountifulness but also celebrates the aspect of fertility.

On the eve of Jāņi, Latvians participate in many unique traditions that revolve around ancestral folklore, rites, and songs. One such tradition involves people crafting garlands with oak leaves and wildflowers. After sunset, people light large bonfires meant to ward off evil spirits, and it is customary to stay awake throughout the night until dawn. Traditional music is played and ancient folk songs are sung, which, according to lyrical themes, bring prosperity and ward off evil.

Food is a significant part of the Midsummer Eve celebration in Latvia. Cheese with caraway seeds, known as 'Jāņu siers' is a traditional must-have dish for this holiday. Other typical foods include barbequed meats, rye bread, and beer. Typically, the next day is spent relaxing and recovering from the previous night's festivities. Thus, the holiday serves as a vivid reflection of the Latvian culture, showcasing their historical traditions and the communities' deep connection with nature.