New Year's Day, known as 'Jaungada Diena' in Latvia, is a public holiday and is marked with great fervour and enthusiasm across the country. Celebrations commence on New Year's Eve, and the festivities continue into the New Year. The holiday is regarded as a time of renewal, a moment to put the troubles of the past behind and embrace the promises of the upcoming year. Decorating homes with New Year decor, exchanging of gifts, and holding feasts are a common sight during this period.
One of the major highlights of Latvia's New Year celebrations is the extensive and dazzling firework displays that light up the night sky as the clock strikes midnight. Traditionally, Latvians believed that loud noise would drive away evil spirits, thus welcoming in the New Year with a literal bang! People gather at various spots around the country to witness these extraordinary displays. Riga, the capital city, is particularly renowned for its grand firework show.
New Year's Day in Latvia is also associated with certain unique customs. One such tradition is 'Mumming', which involves people dressing up in various costumes and masks and parading around the neighbourhood to ward off evil spirits. Moreover, singing, dancing, and games are hallmarks of a Latvian New Year celebration. Just like in many other countries, New Year resolutions are a popular part of Latvia's traditions, as people hope for happiness, good health and prosperity in the upcoming year.