The Three Wise Men Day, also known as 'El Día de los Reyes Magos' in Spanish, is a significant holiday in Peru. The holiday takes place annually on January 6th and is a celebration of the biblical story where the three wise men, or kings, followed a star to Bethlehem to bring gifts to the baby Jesus. This day marks the end of the twelve days of Christmas in the Christian religion.

Peruvians host various traditions and activities to celebrate the Three Wise Men Day. A common custom is for children to leave their shoes out the night before, hoping the Wise Men will leave them presents as they are said to have done for baby Jesus. Many families hold gatherings where they cut into a special bread called 'Roscón de Reyes.' Hidden within the bread is a small figurine and whoever finds it is considered blessed and is responsible for hosting the Epiphany celebration the following year.

In addition to household traditions, this holiday is celebrated grandly in public spaces. Major cities like Lima and Cusco hold parades known as La Bajada de Reyes, featuring individuals dressed as the Three Wise Men handing out gifts to children along the route. Street performers, music, and food stalls create a festive atmosphere for participants and spectators. The Three Wise Men Day is a key part of Peru’s rich cultural and religious tapestry, combining local customs with biblical traditions in an expansive, vibrant observance.