In Colombia, the holiday of Epiphany or Three Kings' Day, known as 'El Dia de los Reyes Magos', is celebrated every year on January 6th. It is a Christian holiday that marks the biblical adoration of baby Jesus by the three Kings, also referred to as three Wise Men or Magi. This day concludes the twelve days of Christmas and is when people traditionally exchange gifts.

For Colombians, the Epiphany is a day filled with joy and family gatherings. Children particularly look forward to this day as it is traditionally the Three Kings who bring gifts, not Santa Claus. This important religious tradition highlight the figure of the 'Reyes Magos', who follow the Star of Bethlehem to find the newborn Jesus and bring him gifts of gold, frankincense, and myrrh. Children leave their shoes out the night before in hopes that the three kings will leave gifts inside.

Aside from gift-giving, Colombians celebrate Epiphany by organizing parades and festivities showcasing representations of the Three Kings in different parts of the country. In some regions, people also enjoy traditional foods such as 'Rosca de Reyes', a type of sweet bread that is shaped in a ring to symbolize a crown. Overall, Epiphany is a significant holiday in Colombia that both celebrates its Christian roots and adds to its rich cultural tapestry.